CRAYOLA CREATED CAMPAIGN SUPPORT
In many classrooms, a push for STEM education had left childhood creativity on the back burner. That’s why Crayola knew they had to help speak up for the Arts. “STEAM” is a much more well-rounded curriculum—and no one does creativity better.
Their goal: Our new “creatED” initiative will reinvigorate the conversation on creativity in education. Now we need to become a powerful presence in that arena.
The goal is to promote art in schools, then give educators the training and tools to integrate it. The first step is getting Crayola sales reps to understand the need, the solution, and how to sell it. Then we can build up the creatED brand as it becomes incorporated into educational communities.
- Define it—Put together an informative and exciting onboarding presentation
- Sell it—Get in front of people with branded tradeshow exhibitions and sales kits
- Lead by example—Keep the brand mission top of mind when holding educator workshops
- Keep it going—Continue to treat creatED as a brand while you gain traction
- Content Creation
- Content Organization
- Video Scripting
- Video Production & Editing
- Motion Graphics
- Presentation Creation
- CAD Renderings
- Planning & Logistics
- Design & Printing
- Show Services Management
- After-Show Material Storage
A brand who needs no introduction, Crayola has been sparking childhood creativity since 1903. They must continually stay on top of the game, exploring new tools and technologies that will help today’s young people learn and grow through imagination.
After conducting interviews, talks, and research on the cause, an exciting presentation was developed, including an informative video that cleverly narrated the story of creatED. We provided technical support for a successful internal kickoff event, then produced new, branded artwork for tradeshow booths and collateral.
By integrating creativity in a range of subjects, the pilot schools implementing creatED have seen great improvements in attendance, test scores, and overall student interest. Crayola re-energized the conversation on how the natural creativity of children is a true catalyst for learning.
A well-rounded approach has made them invaluable to the future of education, and we’re happy to be a support system for Crayola as their creatED movement spreads in modern curriculums.