GET TO KNOW FG

William ( Bill ) Carmody is the CEO and founder of our establishment, and has grown the company from a small video production enterprise into a full-service marketing and advertising firm. Bill takes a personal interest in all of our clients, and has built a solid foundation for his business through strong relationships and an unmovable standard of high-quality work. A veteran of the U.S. Army and a philanthropist at heart, Bill combines his personal strengths with his interests to captain our diverse team of talented individuals toward an exciting future.

As President, Alex has been an integral part of the company’s journey to a full-service marketing and advertising firm. Her past work at the National Broadcasting Company (NBC) and Disney/Buena Vista Television has contributed to her expertise in managing the production of video projects and full campaigns. Alex also oversees all live events, with a focused eye on details and a high standard of execution.

With more than 25 years of professional experience in strategic media production, Steve has provided instructional design, content development, and media technology consultation for a diverse range of clientele, including Fortune 500 companies and Government agencies. His time in the field has also made him well-acquainted with many different markets, such as higher education, consumer product, healthcare, finance, and more. Steve is also a long-time, active member of the NARAS (GRAMMYS) Producers and Engineers Wing.

A seasoned producer, director, and a multi-award-winning director of photography, John is the steady hand behind countless commercials and corporate videos. Many powerful pieces reflect his years of working with a diverse set of organizations, including Bristol-Myers Squibb, DuPont, Independence Blue Cross, Comcast, Pfizer, The Vanguard Group, and NFL Films. His expertise as director of photography has been acknowledged in Emmy award-winning documentaries for PBS as well as commercial and series productions for CBS, NBC, Discovery Channel, and Food Network. In his free time, John enjoys cooking dinner for his family and taking care of his 3 rescue cats.

Years ago, Phil began as an intern at First Gen before graduating from East Stroudsburg University with a degree in Media Communications. Before coming on to our team full time, he worked as a freelance Production Assistant for some big names, his favorite being the 2011 Go Daddy super bowl spot and the Restaurant Impossible show on Food Network. Phil is an integral piece of our video productions both on- and off-site, making sure everything is on set and ready to go before jumping in to operate lighting, sound, or camera equipment. He loves to work on projects that require traveling, and hopes, over time, to visit every state in the USA.

With an expertise in many forms of video editing and animation, Ross enhances our client’s marketing with top-notch storytelling, engaging motion graphics, and unique animations. 15 years in the industry has built up a wealth of experience in editing and production, including for local sports teams, such as the Hershey Bears and Lehigh Valley Phantoms. When Ross isn’t doing his video magic, he can usually be found experimenting with recipes and spending time with his wife, his daughter, and their lovable Pitbull, Bart. 

Dawn has a hand in various functions of our agency, including tracking the status of all projects from beginning to end. Dawn is also our Quality specialist, proofreading every print, digital, and video piece before it goes out the door. Dawn has a diverse management background in video production and marketing with more than 18 years of experience in the field, which makes her a great fit for a position that’s constantly changing hats. And it doesn’t hurt to add a mind for business—when off the clock, this mother of four (2 plus twins) can be found running her own line of twin products: “my twins are cuter.” She can also be found on the sidelines of soccer fields cheering for all 4 of her girls, 3 of which play at St. Francis College in Brooklyn NY. 

Mark has been a Marketing & Communications professional in the Lehigh Valley for more than two decades. He has managed teams at both Victaulic in Easton, and Aesculap (a member of the B. Braun family) in Center Valley, where he played a key role in the company’s Cultural Initiative. Mark brings a strong knowledge of branding, strategic planning, tactical execution, and project management to our team, which makes him a great asset in guiding clients toward the best possible outcomes. He’s also an obsessive collector of records and a cinephile. (We now know that’s fancy talk for “movie lover.”)

Katie comes to us from a Marketing background, where she wore many hats and managed a lot of details on a day-to-day basis. Having studied Communications and Mathematics at East Stroudsburg University, Katie’s top-notch communication skills are complemented by her passion for working with clients and make her a valued asset for our partners, who can always rely on her to develop and manage the best plan of action to achieve their marketing goals. While she loves to spend time at home watching sports with her husband, Brent, and their fur babies, she also loves to get out and travel when she gets the chance. 

Originally from Trujillo Alto, Puerto Rico, Carlos is a graduate of Kutztown University, with 5 years of experience in the creative and advertising space. He brings us an eye for conceptual graphic art that enhances the messaging of the print and digital design work we develop for our clients. Carlos seeks to provide the best possible design solution for our clients while always creating an energetic atmosphere within the Creative Team. In his free time, Carlos likes to work on his 1997 BMW 528i as well as play basketball and video games with friends. 

Jenn is a graduate of DeSales University, where she studied TV and Film while participating in various film festivals and video production activities on campus. While she loves editing, Jenn also has a passion for script writing, pre-production planning, and directing—always seeking out the best way to tell a story. Outside of work, Jenn can be found hanging out with friends and chowing down on one of her favorite foods: quesadillas.