Trying to stand out as an employer? So is every other business. If you need to fill positions, you need to connect with potential candidates in a meaningful way. Rather than telling people all that you offer, show them—with a recruitment video.
Worth a Thousand Words
Offers of sign-on bonuses and competitive pay can be helpful, but what is it that will really inspire a person to apply for your openings over someone else’s? Companies increase their application rates by 34% when they add a video to their job listings. Videos set the tone in a way that words and pictures alone can’t. With a recruitment video, you can tout all the offered benefits while demonstrating the nature of your company and what it’s like to work there. Viewers can get an inside look at the core values, work spaces, and people that make your business what it is.
Don’t Just Recruit Employees. Recruit Team Members.
By showing what it’s like to work for your organization, a video can help viewers develop a connection with your business on a more personal level. It can be the key to acquiring employees who are truly looking for a fulfilling career by encouraging quality candidates who want to integrate into your business as a team player and ultimately further your organization’s success.