Marketing Intern

Posted 5 years ago

Overview: First Generation’s internship program is designed to allow students to explore a career in marketing and agency work while getting hands-on experience in the field. The selected candidate will be responsible for assisting and supporting the Marketing Department with a variety of marketing, media, and project initiatives.

Hours: Monday – Friday, 8:30am to 5:00pm, with a personal lunch break from 12 noon to 1:00 pm.
These hours are subject to some flexibility, and shall be agreed upon by FG and the candidate at time of hiring.

Compensation: Interns are eligible to receive academic credit.

Job Requirements:

  • Professional drive and a strong desire to learn
  • Excellent knowledge of MS Office Suite
  • Excellent written and verbal communication skills
  • Knowledge and experience with Facebook, Twitter, YouTube, and other social media platforms
  • Strong attention to detail and organizational skills
  • Must work well in a team setting
  • Junior or senior in college, majoring in Advertising, Marketing, Communications, Public Relations, or Business
  • A solid understanding of marketing communications mix and its uses—including, but not limited to, advertising, collateral development, and media
  • Demonstrate ability to solve problems, analyze systems and data, and suggest appropriate solutions

General responsibilities include, but are not limited to:

  • Researching industry- and client-specific sites (blogs, forums, etc.) for product reviews, customer comments, and other relevant information
  • Assist in building client-specific reports
  • Support the Project Management team in daily administrative tasks
  • Perform market analysis and research on competition

Responsibilities—Social Media focus:

  • Assist with social media engagement by helping manage FG’s social channels
  • Develop editorial calendar and work with copywriter on drafting and editing copy for social channels
  • Monitor social media web analytics on a weekly basis (e.g. page views, twitter followers) and provide reports of growth and other activity

Responsibilities—Marketing/Advertising focus:

  • Engage with Marketing and cross-functional teams on a regular basis to brainstorm ideas for new and innovative marketing campaigns
  • Assist with gathering data for marketing reports and supporting a variety of marketing and advertising programs
  • Provide assistance on client-specific advertising campaigns (placement and tracking)

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